The “Buy Canadian” rally is strong.

KINeSYS has always been more than just sunscreen—it’s a passion, a purpose, and a labour of love. Eight years ago this week(!) we took a leap of faith to save this incredible brand after the previous owners shut it down.

As the Australian distributors, we knew KINeSYS was too good to disappear into the history books. So, we poured everything we had—our hearts, our time, and our savings—into bringing it back to life.

Through all the challenges, one thing has remained constant: our commitment to making KINeSYS right here in Canada. We have a Canada-first policy, ensuring that everything we can source locally stays local. If we can’t find it in Canada, we look to the USA—never an ocean away. This isn’t just about business for us; it’s about keeping manufacturing strong and supporting the hardworking people behind the scenes who make independent Canadian brands possible.

The past few years haven’t been easy, and the last few weeks have been especially tough. But the outpouring of support—from online communities, social media threads, and even national press like The Globe and Mail—has been nothing short of incredible.

The “Buy Canadian” rally cries don’t just help us; they keep our small industry and manufacturers alive. In a world dominated by big pharma and corporate giants, independent Canadian brands like ours rely on this kind of support to keep going.

Small business is tough enough without politics, so let’s keep lifting each other up. Whether it’s sunscreen, clothing, food, or anything else, choosing to buy Canadian makes a real difference.

From the bottom of our hearts—thank you for believing in us, for sharing our story, and for making conscious choices that keep local businesses thriving. We truly wouldn’t be here without you. ❤️